March 21 was declared International Day for the Elimination of All forms of Racial Discrimination by the General Assembly of the United Nations as a reaction to the murder of 69 anti-apartheid demonstrators in Sharpeville, South Africa in 1960. During the annual European Action Week, thousands of people actively engage themselves for tolerance, equal rights and celebration of diversity.
Each year, Culture Connect celebrates the European Action Against Racism. The most popular activity on this day is a street campaign. This involves a street campaign that is focused at raising awareness in all relevant sectors of the community. Individuals, community groups, Faith based groups, statutory agencies and ethnic minorities are encouraged to come along and identify with the international Day; and to also demonstrate their commitment to combat racism in our community.
This is an outdoor event, with exhibitions of music, dance performance, whistles, flags, drumming and light refreshment. Campaign T-shirt may be worn.
A short speech is delivered by a local Leader; the media is invited to cover the day. The general community are invited to join the campaign and add their voices to thousands of others celebrating the day. Participants are encouraged to purchase campaign T-shirt from Culture Connect Office, The Barbican Centre, William Street, Drogheda; Or contact 041 9865025 / 0871314312.

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